JONA TEDOR Web Designer & Specialist
Digital Marketing & Growth

Fath Media

Designing around revenue and growth rather than cosmetic vanity.

ROLE Lead Web Designer & Frontend Architecture
YEAR 2024
PRIMARY HIGHLIGHT High-Intent Growth Funnel
LIVE PLATFORM fathmedia.com/
PORTFOLIO STORY

"Designing around growth rather than simply appearance."

A conversion-focused web architecture built for a high-velocity growth agency. Re-engineered the content hierarchy, service positioning, and inquiry funnels to position the agency as an indispensable revenue partner.

WordPress Custom CSS Tailwind JavaScript Google Analytics 4 Search Console
01 // THE CHALLENGE

What problem needed solving?

The agency needed a website that practiced what they preach: sharp positioning, crystal-clear value articulation, and zero fluff. Their existing presence did not adequately communicate the breadth of their growth systems or drive qualified discovery bookings.

02 // THE APPROACH

How the solution was architected

Restructured the entire site around a sequential discovery model: bold quantifiable capabilities at the top, followed by structured proof points and service breakdowns. Streamlined the primary call to action with a frictionless consultation pathway.

03 // THE RESULT

Qualitative outcome & client impact

Established a commanding digital presence with sub-second page loads, clean numerical hierarchy, and an unmistakable focus on client revenue generation.

SERVICES PROVIDED
  • Conversion Rate Optimization (CRO)
  • Information Architecture
  • Interactive Prototyping
  • Performance Tuning
  • Funnel & Lead Capture Strategy
TECH STACK
WordPress Custom CSS Tailwind JavaScript Google Analytics 4 Search Console
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